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Failing Forward

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John C. Maxwell, author of the book Failing Forward believes “the difference between average people and achieving people is their perception of and response to failure.”  In the book he takes a closer look at failure–and reveals that the secret of moving beyond failure is to use it as a lesson and a stepping-stone.

Most iPhone app developers should really learn the lesson of failing forward.  As we know not every app developer is currently relaxing on a  yacht discussing the millions they made in the App Store over cocktails and hors d’oeuvre.  It is hard to not get caught in the trap and blame your app’s lack of success on Apple or the buying public.

Every project has its hurdles and its failures.  The key is to minimize and learn from these mistakes.  Hindsight is of course 20/20, however there is no harm in taking a step back and giving a retrospective look at the recently completed project.  Often times after looking over the perceived failure you determine that if you had taken the other fork in the road, the consequences would have actually been much worse.  Other times you simply made the wrong decision.

The question of – How do you successfully take an iPhone app to market, can be answered by the veteran app developer much easier than your first timer.  For the veteran app developer the answer can be found in looking at the successes and failures of your past app.  Every app is different but the underlying philosophies are the same.

Just remember if your next app is a failure, jump back on that horse and give it another spin.  You already have a leg up on the competition as you already know what not to do!


Written by wirebear

November 9, 2009 at 2:10 pm

One Response

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  1. I just wish more developers were more open with their numbers. It’s hard to find any actual statistics on what’s working and what’s not. All you get are stories about specific apps and what they did may or may not work for you. It also seems to vary among app types. A lite version works really well for a game, but not so well for a business app – at least that’s what I’ve seen. It would be nice to be able to see everyone’s actual download numbers. My guess is that there are a handful of apps really doing well and most are just falling flat. It might help if Apple featured more than 25 (or 50 if you hit more)! They have nearly a 100,000 apps now, they need a better system of featuring the apps. But then again, I guess we can’t expect Apple to do the marketing for us.

    Good article by the way!


    November 12, 2009 at 5:00 pm

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