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Making Smartphones Smarter

Dell Confirms Entrance Into Smartphone Arena

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Can Dell become a player in the smartphone arena?

Last Friday Dell confirmed plans to enter the smartphone arena and announced partnerships with two of the world’s largest mobile operators.

Dell plans on distributing its Mini 3 smartphone initially in only China and Brazil through China Mobile and Claro, respectively.  The phones where designed around Google’s Android platform.

“Our entry into the smart phone category is a logical extension of Dell’s consumer product evolution over the past two years,” said Ron Garriques, President, Dell Global Consumer Group. “We are developing smaller and smarter mobile products that enable our customers to take their internet experience out of the home and do the things they want to do whenever and wherever they want.“

Details on the phone models will be announced in late November when the devices become available in the stores.

There is no mention on when the phones will be available in other countries including the United States.  However it makes perfect sense to test the waters in less competitive markets.


Written by wirebear

November 16, 2009 at 4:13 pm

3 Responses

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  1. 1. You have no competitor. If you acknowledge them as a competitor than your product becomes a commodity. Commodity wars are won on lowest price.2. What does your product do that no other product does? Why is this important to a buyer? Position around this.3. Become the expert. You must be the recognized leader in your industry. People will pay more for the items the expert/leader sells.4. Market, market, market!Good luck! Thank you for this article!

    Rosio Riechman

    December 23, 2009 at 10:59 pm

  2. Thought provoking post. Very interesting items and have enjoyed immensely.

    Nakisha Lanham

    December 28, 2009 at 1:29 am

  3. informative

    Helga Prill

    February 4, 2010 at 11:24 am

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