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iTunes App Store Gets Makeover

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iTunes New & Improved Layout

The Apple App Store recently got a makeover.  As of December 11,  Apple has been slowly transitioning all apps to a new & improved layout.

The new layout really emphasizes the main app icon, screenshots and user reviews.  The once prominent app description is now playing second fiddle as only the first two lines are shown. However, the whole description can be viewed by clicking on the more button.  The more button is little and out-of-the-way, which is obviously Apple’s way of telling developers to say what you need to say in two lines!

After viewing several apps in the new layout, I would give it two thumbs up.  I like how the screenshots are larger and several are shown at a time.  It will now take a little more thought on the order of the screenshots for those first couple of slots.   I also appreciate the link to the developer’s site is no longer hidden at the bottom of the description.

If I could make one change to the layout it would be the ability to add a background image to the whole page.  I think this one change would really “jazz” up the app store and make each app a little more unique!

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Written by wirebear

December 15, 2009 at 11:19 am

Posted in Apps

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SportsBook: Pro Football Edition

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SportsBook: Pro Football Edition

SportsBook: Pro Football Edition

Finally!  After waiting several weeks in the review process, SportsBook: Pro Football Edition finally got approved for sale by Apple.   Luckily the app was approved on the first submittal.  Apps we have done in the past were not as fortunate, however those past experiences definitely gave us an advantage this time around.

One of our final decisions on the app was where to set the final price.  I do like how Apple has given their developers the ability to change the price on the fly.  This most likely will come in very handy with this particular app.

SportsBook: Pro Football Edition is not glamourous in the fact it can’t do a million different things.  However it is very functional in the sense that if you are looking for NFL scores, news and spread it definitely does the job.  We are considering expanding the app, however since the app went so long in the review process it took us a quarter of the way into the football season.  We are now considering to put the majority of our resources into one of several different apps that we currently have in development.

Written by wirebear

October 26, 2009 at 12:53 am

Posted in Apps

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