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The Shack to Sell iPhone

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The Shack to Sell iPhone

In August Radio Shack announced that it was changing its name to “The Shack”, as it sheds its old image and tries to present a new brand image as it is directing more of its resources to selling wireless products.  Part of that new image obviously will involve the iPhone as W. David Gardner of InformationWeek today reported that Radio Shack to Sell iPhone.

Radio Shack’s stock jumped 14% on news of the iPhone deal Monday.

I always thought that a one stop wireless shop would be a good business idea.  The store could sell cellular phones, wireless routers and other wireless products.  I know stores like Walmart and BestBuy already sell all these types of products, but lets not pretend they are experts in the field.  That and their selection seems to be very limited.

I wonder if “The Shack’s” new business model is something similar to my one stop shop idea for wireless products.  It would be nice to walk into one store and get a neutral expert opinion on all the different wireless services.

The other thing I like about the news is that investors are still loving smartphones and the iPhone in particular. Hopefully, Radio Shack can use the positive news to again become relevant.


Written by wirebear

November 10, 2009 at 7:43 pm